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ISBN 9780070287006

Author/Module Code: RIX

View other books by this author/module code

Price: $94.00 AUD inc GST


This textbook covers the following competencies:

BSBMKG401B - Profile the market
BSBMKG402B - Analyse consumer behaviour for specific markets
BSBMKG408B - Conduct market research
BSBMKG409A - Design direct response offers
BSBMKG410A - Test direct marketing activities
BSBMKG411A - Analyse direct marketing databases
BSBMKG412A - Conduct e-marketing communications
BSBMKG413A- Promote products and services
BSBMKG414A - Undertake marketing activities
BSBMKG415A - Research international markets
BSBMKG416A - Market goods and services internationally
BSBMKG501B - Identify and evaluate marketing opportunities
BSBMKG502B - Establish and adjust the marketing mix
BSBMKG506B- Plan market research
BSBMKG507A- Interpret market trends and developments
BSBMKG508A - Plan direct marketing activities
BSBMKG509A - Implement and monitor direct marketing activities
BSBMKG510A - Manage projects
BSBMKG511A - Analyse data from international markets
BSBMKG512A - Forecast international market and business needs
BSBMKG513A - Promote products and services to international markets
BSBMKG514A - Implement and monitor marketing activities
BSBMKG515A - Conduct a marketing audit
BSBMKG516A- Profile international markets
BSBMKG517A - Analyse consumer behaviour for specific markets
BSBMKG603B - Manage the marketing process
BSBMKG605B - Evaluate international marketing opportunities
BSBMKG606B- Manage international marketing programs
BSBMKG607B - Manage market research
BSBMKG608A - Develop organisational marketing objectives
BSBMKG609A - Develop a marketing plan

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