ISBN 9781442553583

Author/Module Code: SOLOMON

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Price: $135.00 AUD inc GST

Details
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being.

The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour.

With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

SECTION 1 Consumers in the marketplace
1 Consumers rule
SECTION 2 Consumers as individuals
2 Perception
3 Learning and memory
4 Motivation and values
5 The self
6 Personality and lifestyles
7 Attitudes and attitude change
SECTION 3 Consumers as decision makers
8 Individual decision making
9 Buying and disposing
10 Group influence and opinion leadership
11 Household decision making
SECTION 4 Consumers and subcultures
12 Age and income subculture
13 Social class, ethnic and spiritual subcultures