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  INTERNATIONAL BUSINESS GLOBAL EDITION e8




ISBN 9781292018218

Author/Module Code: GRIFFIN

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Price: $149.00 AUD inc GST

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International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

I. The World’s Marketplaces

1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business

II. The International Environment

6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations

III. Managing International Business

11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business

IV. Managing International Business Operations

16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations


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